Thanks to our entertainment sponsor Audi Plano!


Make sure you stop by the Audi Plano entertainment stage to see all our amazing performers and check out the beer hoisting competition!




Texanischer Schuhplattler Verein d'Holzar

High Definition Band


Welcome your emcee..

Bryan Linder is a self-made millionaire with a passion to help others enjoy the benefits of financial independence. Bryan has owned and operated a financial services practice for 17 years, recently launched an accounts receivables company, has over 13 rental properties, runs a health and wealth workshop platform and travels the country as a motivational speaker/trainer.

His love for business pushed him to earn his degree which led to developing marketing and branding strategies for corporate initiatives and entrepreneurs alike. He has negotiated ventures with NASCAR, Fox Sports, The Calgary Stampede, USA Luge and many more.

Bryan began his love affair with entrepreneurism at an early age going door to door selling wrapping paper. Since that time, Bryan’s mission has been to help others find their passion and “Live their Legacy”.

The American Dream has never been easier to achieve but people lack the direction and education to make it a reality.  Through his fun and engaging stories Bryan helps others look within to find that one thing that will drive them to make a difference in this world”

Bryan is a Texas native with entrepreneurial routes dating back three generations

Keg Tapping Ceremony - 5:00 PM

Join us at the Audi Entertainment Stage to kick off the festival with a traditional keg tapping! Joining us will be the mayor of Frisco, Jeff Cheney and our media partner Lifestyle Frisco. They will tap the keg and serve the first biers of the day!


Bier Stein HOISTING Competition - 8:15PM

Hoist some bier, give back to local charity and win a traditional German Bier Stein! Sign up for the competition at the SBG Hospitality tent and show up to the entertainment stage at 8pm! It’s $20 per person to participate and includes a free bier! The winning female and male will win a traditional German Bier Stein and Oktoberfest gift basket! The competition will kick off at 8:15pm sharp! 100% of the proceeds go to Frisco FastPacs!

Brat Eating Competition - 6PM

Make sure to join us for the Brat Eating Competition! The person to eat 20 brats the fastest, or the most of those 20 within 10 minutes, will be the winner and receive a $100 cash prize and bragging rights for being the Frisco Oktoberfest Brat Eating Champion! Sign up for the competition at the SBG Hospitality tent and show up to the brat eating booth at 5:45pm!

Keg rolling Race - 6pm, 7pm, 8pm

Who can roll the keg the fastest through the course?! Grab a partner and join us throughout the event to challenge yourself to win the keg rolling race! Winner gets a FREE beir and a firm hand shake!